Introduction
The course provides a theory- and practice-based understanding of entrepreneurial start-up motivations and processes. This has the practical benefit of allowing students to assess the desirability and feasibility of starting up a business as a career option. The aim, therefore, is that students emerge from the course with a solid practical understanding of how start-up entrepreneurs go about creating, delivering, and capturing value for their customers. They will also learn experientially through processes of brainstorming, prototyping, and customer engagement.
Objectives
The aim of this theory-led, practically orientated course is to enhance students conceptual and practical understanding of:
- The role of the entrepreneur in start-up processes;
- Practical ways of recognising, assessing and articulating start-up opportunities;
- Methods for designing business models, products and validating market potential
- Options for scaling up a start-up
Benefits:
The aim of this theory-led, practically orientated course is to enhance students conceptual and practical understanding of :
- The role of the entrepreneur in start-up processes;
Practical ways of recognising, assessing and articulating start-up
opportunities; - Methods for designing business models, products and validating market
potential - Options for scaling up a start-up (including Nature of Funding)
- Mentoring for 3 Months
- Business Model Validation
- Selecting Potential Investor list
- Skill Assessment to understand where to improve as an entrepreneur.
